Experimental Typographic Poster System | Spring 2023
Adobe Lightroom, Photoshop, Indesign
OBJECTIVES
Develop an effective visual design system for an event showcasing three influential opera singers: Marian Anderson, Fairuz, and Andrea Bocelli. Unify differing components of a system yet instill excitement through it's an innovative representation of meaning.
EXPERIMENTAL TYPOGRAPHY
Before beginning to build the series digitally, I photographed related keywords through a range of experiments.
CONCEPT SKETCHES
With further research about each artist, rough concept sketches were drawn to formulate a thematic system to be applied to the series.
IDEATION
CONCEPT | DISSONANCE
Dissonance in music is when two or more tones occur simultaneously and are discordant. All three opera singers faced adversity, but spoke boldly about what they believed was right. I explored this concept by revisiting my experimental typography and choosing a keyword, each with the ability to add the prefix dis-, in order to juxtapose the discordant messages they received from society with the message they stood for.
ITERATION
In the second round of iterations, I refined the systems in which the quotes, dis-, and keyword interacted with each other to create a more cohesive series. Colors were chosen intentionally to allude to each singers' most prominent stage outfit, while flowing from warm to cool as a triptych.
FINAL ITERATION
In the final round of iterations, I decided to add a wave effect to the keyword and the quote to mimic a musical staff and bright, bold notes being sung, adjusted the saturations of each color to emphasize the "dissonance," and added tertiary colors to differentiate the quotes.
