Extreme Travel Publication Concept | Fall 2023
CONCEPT STATEMENT
Wayward is an extreme travel lifestyle publication that pushes the limits of what it means to be a tourist and a citizen of the world. Wayward challenges the societal norm of “settling down,” encouraging readers to explore off-the-beaten-path destinations and discover the untold stories they hold. Seeking to make travel more accessible, sustainable, and fulfilling, Wayward provides tips and tidbits from experienced immigrants, expatriates, and nomads who have embraced the whole world as somewhere to call home. Wayward is for the curious, wandering soul who seeks to find belonging, not in where they reside, but in the shared humanity found wherever they go.
IDENTITY
Wayward is...
Exploratory
Compassionate
Daring
Limitless
Inspirational